ABOUT THE PROJECT
Led comprehensive digital transformation for Mandarin Rose, a cloud kitchen startup. Created graphic assets across digital platforms and physical touchpoints, resulting in 23% improved conversion rates, 10% improvement in order completion times, and 15% boost in customer engagement.
ROLE
GRAPHIC DESIGN
BRANDING
VISUAL DESIGN
PACKAGING DESIGN
PHOTOGRAPHY
TYPE
GRAPHIC DESIGN | CONTRACT
TOOLS USED
FIGMA
ILLUSTRATOR
PHOTOSHOP
CANVA
GOOGLE SUITE
Noodles are the strings that tie us together.
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PHOTOGRAPHY
Executed food photography sessions focusing on authentic presentation, vibrant colors, and appetizing compositions. Created style guide ensuring consistent photography across all menu items, balancing artistic quality with accurate representation
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RESULTS AND IMPACT
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65% conversion improvement through optimized visual hierarchy.
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28% reduction in cart abandonment via streamlined ordering process.
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Consistent brand recognition across digital and physical touchpoints.
WHAT DID I LEARN?
Integrated Brand Experience
Discovered how seamlessly connecting digital platforms (Zomato/Swiggy) with physical touchpoints (packaging/photography) creates a cohesive customer journey that builds trust and drives conversion in the food delivery space.
Data-Driven Design Decisions
Learned to leverage analytics to identify specific friction points in the ordering process, allowing for targeted design interventions that directly improved business metrics (65% conversion improvement, 28% reduced abandonment).
Visual Hierarchy Impac
Recognized how strategic application of visual hierarchy principles across menu design and photography dramatically influences customer decision-making, particularly in the limited-attention digital food ordering environment.
Let's work together
Reach out at maanvvi05@gmail.com. I have an inbox zero rule so I’ll see your message for sure and, I’ll reply with at least one smiley.